AI Absorption Ledger / DDOG

Datadog

DDOG · Q2 2026 · reported 2026-08-06 · revenue $1.12bn

Assessment

Q2 2026 keeps the AI-native cohort's sizing where Q1 left it: the 10-Q again bounds its contribution to year-over-year revenue growth at high single digits, points, an increment of ; with management's own year-ago share for the quarter, cohort revenue is estimated at , of revenue, against last quarter. Revenue rose . The call relabels the cohort as AI customers and widens it to hyperscalers' in-house AI labs, gives counts (over customers, above the million-dollar annual threshold) rather than a share, and discloses that the largest customer renewed at nine figures and reduced usage from Q3. That reduction is the quarter's most material AI disclosure and it is forward-looking: it has no reading here until Q3's dollars arrive.

Three readings moved. The hyperscaler-lab channel drops from bounded to described, as no deal size is repeated. The AI-workload products channel's motive moves to efficiency, because management now voices the customer's reason as reining in AI cost. The in-platform agents' motive moves to offensive, because Bits AI is being repackaged under an AI-credits pricing model, the first time any of these features is tied to a price; no revenue is yet attached. Funding on the cohort moves to mixed as cash-generating hyperscaler parents join investor-funded start-ups in the count. The Sakana partnership and the coding-tools bill go unmentioned.

On the cost side the bound that held last quarter is gone: nobody repeats that the company's AI spend does not move a needle, and the spend is now described as a research program with its own models and an acquisition. The filing shows Research and development up , with of cloud infrastructure and software investment inside it, of the increase against last quarter; Cost of revenue up with hosting and software of ; and GAAP gross margin at from , attributed to third-party cloud spend. None of it is attributed to AI, and the CFO holds the margin expectation unchanged.

What the filing shows that the call did not attribute: the doubling of cloud infrastructure's share of the R&D increase, the gross margin decline on hosting, and the acquisitions in the half. What the call says that the filing does not: the AI-credits pricing, the training market among young labs, the attach of AI products in enterprise deals, and every usage multiple. What neither gives: a dollar for any AI product, the largest customer's share of revenue, or a figure for the usage reduction already under way. Every channel that management describes now carries a ballpark of the ledger's own, labelled inferred and built from reported lines and written assumptions: the AI-workload products at , the in-platform agents at and the company's own AI compute at , each with a range about a factor of ten wide; engineering cost avoided is no longer sized, since the quarter names no AI tool in the company's own engineering, only a risk-factor heading; the hyperscaler labs at sit inside the cohort figure and are not additive with it. The AI-driven part of ordinary customers' growth is left unsized, because the CEO credits most of it to cloud adoption, workloads and modernization beside AI with nothing to separate AI's part.

Sized channels against the income statement, Q2 2026

5 of 9 channels sized

Each blue mark is one channel's dollars for the quarter; a bar is the range of an estimate. Grey marks are the company's reported lines. The distance between them is the point: how large the AI channel is next to the line it sits in.

New money and old money, Q2 2026

6 new2 expanded1 relabelled

Each channel is tagged once for whether its money existed before language models, from the company's annual report and call at the start of the period. A bar splits one flow's sized dollars by that tag. The incremental total is the part that would not be there without the models: a new channel counts in full, an expanded one only for what AI added, a relabelled one at zero.

Paid for AI$4.8mn to $47mn sized

new $4.8mn to $47mn

Incremental total $4.8mn to $47mnpoint $17mn
Revenue arriving through AI$150mn to $188mn sized

new $149mn to $165mnexpanded $1.1mn to $22mnrelabelled not sized

Incremental total $149mn to $188mnpoint $157mn$5.6mn in 1 channel has no traced baseline

The sized total counts every channel the company credits to AI, including relabelled money that existed before language models and the ledger's own estimates for it. The incremental total counts relabelled channels at zero. A flow is split by layer where its dollars sit at more than one: end use, compute sold to builders, and hardware. The same dollar can be a buyer's spend, a cloud's revenue and a chipmaker's revenue, so the layers are never added together.

Paid for AI2 channels · $4.8mn to $47mn sized · $4.8mn to $47mn incremental · 1 not sized

vendor bill

Compute and third-party AI services behind the company's own AI features

0.43% to 4.2% of the quarter’s revenue

Incremental total: counts in full.

Matched line moved : the whole line, not this channel.

our inferencedisclosure: described· motive: exploratory· before LLMs: new

The company's own AI spend is now described as a research program, with a second generation of its time-series model, dedicated and post-training models for Bits AI, and the Adaptive ML acquisition (claims c13, c38), paid through cloud operating expense and third-party AI services (claim c49). The R&D cloud infrastructure increase doubled as a share of the R&D increase and gross margin fell on third-party cloud spend; the filing attributes neither to AI, and the CFO holds the margin expectation unchanged. The size here is the ledger's own, , built as assumed AI shares of Cost of revenue and Research and development ; the bridge above shows the line movements it sits inside. The counterparty is mixed: cloud providers for training and inference capacity, and third-party AI service vendors.

Evidence: 9 quotes, 4 figures, 4 confounds, 3 from before coverage

What the company pays to train its own models and to run inference for its AI features, including third-party AI services the filing says it uses. It sits inside cloud infrastructure costs in Research and development and in Cost of revenue, which the filing does not split by purpose.

Why this motive

The spend is framed as AI research: dedicated models, post-training models for Bits AI, world models, and the Adaptive ML acquisition to accelerate that research (claims c12, c13, c38), the R&D framing tell. The features this research serves are shipped inside the platform, which would read product-defensive; the less durable motive is kept.

Before LLMs: new

The anchor names no bill for model training, inference or third-party AI services; the 10-K for 2024 says only that the company uses third-party AI services and that building AI into its products takes significant investment in infrastructure. The lines that would carry the cost were Research and development, in Q1 2024, and Cost of revenue, .

“We incorporate AI, including generative AI, into our products. These technologies are complex and rapidly evolving and building them requires significant investment in infrastructure and personnel with no assurance that we will realize the desired or anticipated benefits.”
Filing, risk factors, 10-K periodic report, 2025-02-20
“In addition, our business may be disrupted if any of the third-party AI services we use become unavailable due to extended outages or commercially unreasonable terms of service.”
Filing, risk factors, 10-K periodic report, 2025-02-20
“This increase was primarily due to an increase of $158.9 million in personnel costs including allocated overhead costs for our engineering, product and design teams as a result of increased headcount and an increase of $30.4 million in cloud infrastructure-related investments.”
Filing, mdna, 10-K periodic report, 2025-02-20

Figures

  • Non-GAAP gross margin · 2026-CQ2
  • Non-GAAP gross margin, year-ago quarter · 2025-CQ2
  • Hosting and software cost increase as a share of the Cost of revenue increase · 2026-CQ2
  • Cloud infrastructure and software investment increase as a share of the Research and development increase · 2026-CQ2

Reported line it is matched to

The call describes larger models, post-training for Bits AI and an AI research acquisition (claims c13, c38). Research and development rose to , and the 10-Q names of cloud infrastructure and software-related investments inside that increase, of it, more than double last quarter's share, without saying what the infrastructure is for. Cost of revenue rose with of hosting and software cost, of the increase, and GAAP gross margin fell to from , which the filing attributes to increased third-party cloud spend and not to AI.

2026-CQ2: 2025-CQ2: 2026-CQ2: 2026-CQ2: 2026-CQ2: 2026-CQ2: 2025-CQ2: 2026-CQ2: 2026-CQ2: 2026-CQ2: 2025-CQ2:

What else could explain it

  • line composition: Cloud infrastructure and software in Research and development hosts development and test environments as well as model training; the filing does not split it by purpose.
  • bundling: Inference for AI features runs on the same third-party cloud that processes customer data inside Cost of revenue; the hosting increase there is explained by increased cloud spend generally, and the CFO's margin expectation is unchanged (claim c17).
  • acquisition: Acquisitions in the half, including Adaptive ML, add research personnel and infrastructure to Research and development; their purchase prices sit outside the income statement and are not split out of the lines.
  • other: Customer data volumes, including AI telemetry sold through the revenue channels, drive the Cost of revenue hosting line.

Quotes

“Third, next-gen AI introduces new complexity and observability challenges. We are addressing this with what we call Datadog for AI to observe and secure the AI stack from end to end. This includes GPU Monitoring, Agent Observability, Agent Console, Data Observability, AI Guard, and many other products. Finally, our AI research team and our large volume of rich data using critical workflows enable us to conduct groundbreaking research.”
c12 · CEO, prepared remarks, earnings call, 2026-08-06
“Now beyond Toto, we are working on larger and more ambitious dedicated models, post-training models to power Bits AI and bringing other modalities beyond time series data into world models that we think can lead to a step change in capabilities for our customers. We plan to accelerate these research efforts with the acquisitions of Adaptive ML, which will close in June.”
c13 · CEO, prepared remarks, earnings call, 2026-08-06
“For a gross margin of 79.6%. This compares to a gross margin of 80.2% last quarter, 80.9% in the year ago quarter. As we've discussed in the past, our gross margin varies from quarter to quarter, with investments into innovations for our customers offset by efficiency efforts. There's no change in our expectations for gross margin, which has been in the 80% ± range historically.”
c17 · CFO, prepared remarks, earnings call, 2026-08-06
“Acquired Adaptive ML, a frontier AI startup developing the world’s first Reinforcement Learning Operations platform, to accelerate Datadog AI Research’s investment in world models and agentic LLM post-training for observability—combining Datadog’s access to real-world infrastructure and security data with Adaptive ML’s expertise in building specialized, high-performance AI agents.”
c38 · Filing, press release, 8-K earnings release, 2026-08-06
“Cost of revenue increased by $74.1 million, or 45%, for the three months ended June 30, 2026 compared to the three months ended June 30, 2025. This increase was primarily due to an increase of $64.1 million in third-party cloud infrastructure hosting and software costs and an increase of $5.2 million in personnel costs including allocated overhead costs as a result of increased headcount.”
c44 · Filing, mdna, 10-Q periodic report, 2026-08-06
“Our gross margin decreased for the three months ended June 30, 2026 compared to the three months ended June 30, 2025, primarily as a result of increased spend with our third-party cloud infrastructure provider costs.”
c45 · Filing, mdna, 10-Q periodic report, 2026-08-06
“Research and development expense increased by $90.5 million, or 23%, for the three months ended June 30, 2026 compared to the three months ended June 30, 2025. This increase was primarily due to an increase of $62.5 million in personnel costs including allocated overhead costs for our engineering, product and design teams as a result of increased headcount and an increase of $28.2 million in cloud infrastructure and software-related investments.”
c46 · Filing, mdna, 10-Q periodic report, 2026-08-06
“We incorporate AI, including generative AI, into our products. These technologies are complex and rapidly evolving and building them requires significant investment in infrastructure and personnel with no assurance that we will realize the desired or anticipated benefits.”
c48 · Filing, risk factors, 10-Q periodic report, 2026-08-06
“In addition, our business may be disrupted if any of the third-party AI services we use become unavailable due to extended outages or commercially unreasonable terms of service.”
c49 · Filing, risk factors, 10-Q periodic report, 2026-08-06

By quarter

  • Q1 2026bounded · our inference · exploratory · $4.3mn to $30mn
  • Q2 2026described · our inference · exploratory · $4.8mn to $47mn

vendor bill

AI coding tools used by the company's engineers

Not sized

Nothing in the call, the release or the 10-Q mentions the tools, their vendor or their cost.

inscrutabledisclosure: not mentioned· motive: exploratory· before LLMs: new

Last quarter's single mention of engineers enabled with the latest AI coding tools is not repeated. The bill, if it exists, remains inside Research and development, which the filing explains by headcount and cloud infrastructure.

Evidence: 0 quotes

The outside bill for the AI coding tools management says its engineers build with. Separate from the productivity it is meant to pay for. It would sit inside Research and development; no vendor, price or amount is disclosed.

Why this motive

Carried from Q1 (exploratory); the quarter's sources say nothing about outside AI coding tools, and silence is not evidence about motive.

Before LLMs: new

The anchor does not mention AI coding tools or any bill for them. The line that would carry one, Research and development, was in Q1 2024.

By quarter

  • Q1 2026described · our inference · exploratory · $218k to $4.4mn
  • Q2 2026not mentioned · inscrutable · exploratory

Cost displaced by AI1 channel · 1 not sized

engineering · cheap to verify

Engineering output and hours displaced by AI coding tools

Not sized

No Q2 source names an AI tool, deployment or measure in the company's own engineering: the call's product-velocity statements no longer mention AI coding tools, the only AI passage is a risk-factor heading that the company uses AI in its operations (claim c47, kept as context), and the filing explains the Research and development rise by headcount (claim c46).

inscrutabledisclosure: not mentioned· motive: narrative-defensive· before LLMs: expanded

The 10-Q risk-factor heading now reads that the company uses AI in its products, services and operations, where last quarter it said products and services (claim c47); a one-clause statement with no tool, deployment or measure is context, not a reading. The call's product-velocity statements no longer mention AI coding tools, as the coding-tools bill also reads this quarter. Research and development rose , of which is personnel cost on increased headcount (claim c46). The former estimate, , is no longer the size.

Evidence: 0 quotes, 2 figures, 1 confound, 2 from before coverage

Engineering time displaced, or output gained, from the company's own use of AI coding tools. The line it would show in is Research and development personnel cost, which the filing reports as rising with headcount.

Why this motive

Carried from Q1; the quarter's sources say nothing about AI tools in the company's own engineering, and silence is not evidence about motive.

Before LLMs: expanded

At the anchor this was engineering personnel cost inside Research and development, in Q1 2024, which the 10-K for 2024 reports as rising with headcount. The anchor makes no statement about AI tools in the company's own engineering. The size is the change AI made, not the whole line.

“This increase was primarily due to an increase of $158.9 million in personnel costs including allocated overhead costs for our engineering, product and design teams as a result of increased headcount and an increase of $30.4 million in cloud infrastructure-related investments.”
Filing, mdna, 10-K periodic report, 2025-02-20
“Research and development expense consists primarily of personnel costs for our engineering, service and design teams.”
Filing, mdna, 10-K periodic report, 2025-02-20

Figures

  • Personnel costs for engineering, product and design, year-over-year increase (within Research and development) · 2026-CQ2
  • Research and development expense, year-over-year increase · 2026-CQ2

What else could explain it

  • other: Engineering output is not a reported quantity; the only line the saving could show in grew with headcount.

By quarter

  • Q1 2026described · our inference · narrative-defensive · $3.3mn to $33mn
  • Q2 2026not mentioned · inscrutable · narrative-defensive

Revenue arriving through AI6 channels · $150mn to $188mn sized · $149mn to $188mn incremental · 2 not sized

other

Revenue from the AI-native customer cohort

13.3% to 14.7% of the quarter’s revenue

Incremental total: counts in full.

implied by managementdisclosure: bounded· motive: offensive· before LLMs: new

The 10-Q repeats the high-single-digit bound on the cohort's contribution to year-over-year revenue growth ( points), an increment of ; with the year-ago share management gave for that quarter, cohort revenue is estimated at , of revenue. The call gives counts in place of a share: over AI customers, all of the top-ten AI leaders, and above the million-dollar annual threshold (claims c10, c15). The largest customer renewed at nine figures and reduced usage from Q3 (claims c9, c42), a forward disclosure that this quarter's dollars do not yet carry; the CEO says growth with that customer excluded matches the reported rate (claim c19). Funding is read as mixed because the group now holds cash-generating hyperscaler parents beside investor-funded start-ups. The counterparty is mixed: AI-native start-ups and the in-house AI labs of hyperscalers, which management now counts in the same group.

Evidence: 14 quotes, 6 figures, 3 confounds, 3 from before coverage

Subscription and usage revenue from the cohort management calls AI-native: foundation-model companies, code-generation tools and vertical AI products, including the company's largest customer. Management discloses the cohort's contribution to revenue growth, spend-tier counts and its diversification; the dollars sit inside the single Revenue line.

Why this motive

Management again describes the cohort's spend as usage scaling with customers' model training and product launches (claims c7, c26): buyers expanding workloads, the measured-usage-movement tell of the offensive motive. The largest customer's usage reduction from Q3 (claims c18, c42) bears on durability, not on why the money moved in this quarter.

Before LLMs: new

At the anchor the cohort was called next-gen AI or AI-native customers and bought the same subscription and usage products as every other customer, inside the single Revenue line, in Q1 2024. Management put the cohort at of ARR on the Q1 2024 call, and the 10-K for 2024 credits it with points of year-over-year revenue growth in Q4 2024.

“For example, in prior periods customers in our cloud-native cohort, and more recently larger customers in our AI-native cohort, which cohort represented approximately five percentage points of our year-over-year revenue growth for the quarter ended December 31, 2024, have rapidly increased their usage of our product and then optimized or may in the future optimize their usage.”
Filing, risk factors, 10-K periodic report, 2025-02-20
“As a data point, ARR for more Next-gen AI customers was about 3.5% of our total, a strong sign of the growing ecosystem of companies in this area.”
CEO, prepared remarks, earnings call, 2024-05-07
“The customers we have that are the most scaled on AI workloads are the model providers themselves, and they tend to have their own infrastructure for monitoring the quality of the models.”
CEO, qa, earnings call, 2024-05-07

Figures

  • AI-native cohort contribution to year-over-year revenue growth, percentage points, management bound · 2026-CQ2
  • AI-native cohort revenue, year-over-year increase, estimated · 2026-CQ2
  • AI-native cohort share of revenue, estimated · 2026-CQ2
  • AI customers spending more than one million dollars annually · 2026-CQ2
  • AI customers · 2026-CQ2
  • Top-ten AI leaders that are customers · 2026-CQ2

What else could explain it

  • relabel: The call now says AI customers rather than AI-native customers, and the CFO states the group has been widened to include hyperscalers' in-house AI labs (claim c15); the 10-Q keeps the AI-native label. The counts and the growth contribution may not be on the same definition as last quarter's.
  • mix shift: New customers were of year-over-year growth, up from (claim c16), and new AI-lab lands are inside the cohort, so part of the cohort's contribution is lands rather than growth of the same customers.
  • other: The year-ago share assumed in is management's revenue-basis figure for the year-ago quarter under the narrower definition; this quarter's sources do not restate it.

Quotes

“Our revenue growth in Q2 has accelerated across our customer base. On one hand, our AI native customer cohort continued to grow and diversify, both in the number of customers we serve and the scale of those customers.”
c1 · CEO, prepared remarks, earnings call, 2026-08-06
“Next, we landed seven-figure annualized deals with two neuro labs. These AI labs are rapidly scaling their AI model training workloads and preparing for major product launches. By deploying observability using Datadog, they gain visibility across their training infrastructure and GPU fleets and can iterate faster on their AI models. They are also using Bits AI to rapidly build monitors, dashboards, and alerts for deep observability context.”
c7 · CEO, prepared remarks, earnings call, 2026-08-06
“Finally, we signed a nine-figure renewal with a leading AI company. This longtime, very large customer uses 17 Datadog products to enable unified visibility on production workloads at a very large scale, albeit with a user reduction starting in Q3, which we considered in our guidance and which David will speak to.”
c9 · CEO, prepared remarks, earnings call, 2026-08-06
“First, AI is a tailwind for Datadog today as cloud consumption grows and drives more use of our platform. As of Q2, over 750 AI customers use Datadog to monitor and improve their tech stacks. When we look at the largest companies driving AI, all 10 of the top 10 AI leaders are Datadog customers. Beyond AI natives, we see AI activity growing across our broader customer base.”
c10 · CEO, prepared remarks, earnings call, 2026-08-06
“Revenue growth accelerated with our broad base of customers, excluding AI customers, to the high 20s year-over-year, up from the mid 20s% last quarter and 18% in the year-ago quarter. We saw robust growth across our customer base with broad-based strength across customer size, spending bands, and industries. Meanwhile, our AI customers continued to grow rapidly and diversify in the quarter.”
c14 · CFO, prepared remarks, earnings call, 2026-08-06
“This 750-strong customer group includes a broad range of AI startups as it has in the past, but now also includes hyperscalers using Datadog for in-house AI labs. In Q2, this includes 31 customers spending more than $1 million annually, of which eight customers spent more than $10 million annually.”
c15 · CFO, prepared remarks, earnings call, 2026-08-06
“The portion of our year-over-year revenue growth that relates to new customers was about 30% in Q2, up from 25% in Q1. Geographically, we're performing well in all regions with growth acceleration across the regions. We see particular strength in the Americas as much of the AI activity is occurring in the U.S.”
c16 · CFO, prepared remarks, earnings call, 2026-08-06
“Regarding our largest customer, we have seen a usage reduction which is incorporated in our Q3 and full year 2026 guidance. As Olivier noted, this customer has recently renewed with us.”
c18 · CFO, prepared remarks, earnings call, 2026-08-06
“Yeah. The last thing I will say, because I know also it's on people's minds, is if you backed out our largest customer from our growth, you get pretty much the same growth rate as the rest of the business has been accelerating very steadily.”
c19 · CEO, qa, earnings call, 2026-08-06
“These are companies that didn't exist a few years ago. What's interesting about them on the use case there is that very often we land customers when they go into production, they release products, and they start serving their customers. In this case, these are customers we're getting as they are training models, they're using us to observe and improve and optimize the training of the models.”
c26 · CEO, qa, earnings call, 2026-08-06
“Well, I can't speculate, but what I will say is, look, the business overall is growing at the same rate if you exclude that customer, as I said. The business has been accelerating overall.”
c34 · CEO, qa, earnings call, 2026-08-06
“Yeah, I think we commented in the remarks that the non-AI has accelerated, the AI, excluding the largest customer, continues. I think we gave those trends in describing the business.”
c37 · CFO, qa, earnings call, 2026-08-06
“For example, our AI-native cohort, which cohort includes our largest customer, contributed high single digit percentage points to the total Company year-over-year revenue growth for the quarter ended June 30, 2026. This cohort rapidly increased their usage of our product, and may in the future optimize their usage, or may fail to renew their subscriptions. Beginning in the third quarter of 2026, we saw our largest customer reduce their usage.”
c42 · Filing, risk factors, 10-Q periodic report, 2026-08-06
“Revenue increased by $294.7 million, or 36%, for the three months ended June 30, 2026 compared to the three months ended June 30, 2025. Approximately 70% of the increase in revenue was attributable to growth from existing customers, and the remaining 30% was attributable to growth from new customers. We saw a reduction in usage from our largest customer starting in the third quarter of 2026, which may cause a deceleration in revenue growth.”
c43 · Filing, mdna, 10-Q periodic report, 2026-08-06

By quarter

  • Q1 2026bounded · implied by management · offensive · $118mn to $152mn
  • Q2 2026bounded · implied by management · offensive · $149mn to $165mn

other

Revenue from hyperscaler AI research labs on training workloads

0.14% to 2.1% of the quarter’s revenue; overlaps another channel, not added into totals

our inferencedisclosure: described· motive: offensive· before LLMs: new

Last quarter's digit-count bounds are not repeated. The CEO distinguishes the quarter's two new AI-lab lands, which are young companies, from the hyperscaler superintelligence labs landed earlier, and says the hyperscaler workloads are largely training and previously ran on homegrown technology (claim c27). The CFO's redefinition of the AI customer group folds these labs into the cohort count (claim c15). The size here is the ledger's own, , built as an assumed share of the cohort estimate ; it overlaps the cohort channel and is not additive with it.

Evidence: 2 quotes, 2 confounds, 2 from before coverage

Deals with the AI research divisions of the largest technology companies, which use the platform (GPU Monitoring among other products) on hyperscale model-training workloads. Management counts these customers inside the AI-native cohort, so this channel overlaps ai-native-cohort-revenue and is kept separate because the payer is a cash-generating parent rather than an investor-funded start-up.

Why this motive

Carried from the prior quarter: the labs' reason is training velocity under the urgency of AI development. This quarter adds only that the workloads are training and that these customers previously ran homegrown tooling (claim c27), which gives no new tell.

Before LLMs: new

At the anchor, teams at the hyperscalers already used the platform for application, infrastructure and log monitoring, with no size given, and the CEO said the provisioning of GPU training clusters typically did not generate much new usage. Revenue from training workloads at these companies' AI research divisions is not in the anchor.

“And if I go back to the example of hyperscalers, we actually have teams at the hyperscalers that use us for application and infrastructure or logs internally, even though they've built a lot of that tooling themselves.”
CEO, qa, earnings call, 2024-05-07
“I will say also on AI adoption that some of the revenue jumps you might see from the cloud providers might relate to supply of GPUs coming online and a lot of training clusters being provisioned. Those typically won't generate a lot of new usage for us.”
CEO, qa, earnings call, 2024-05-07

What else could explain it

  • other: The CFO now counts hyperscaler AI labs inside the AI customer group (claim c15), so any dollars here are inside ai-native-cohort-revenue; the two channels are not additive.
  • bundling: The labs' contracts cover ordinary observability as well as training-specific monitoring; nothing separates the two.

Quotes

“This 750-strong customer group includes a broad range of AI startups as it has in the past, but now also includes hyperscalers using Datadog for in-house AI labs. In Q2, this includes 31 customers spending more than $1 million annually, of which eight customers spent more than $10 million annually.”
c15 · CFO, prepared remarks, earnings call, 2026-08-06
“In addition to that, we've mentioned in previous calls, we've also landed the AI Lab or super intelligence labs of a number of hyperscalers. I would say the workloads are similar in that it's largely training of the models, the customers are a bit different. These are very large companies that in that case, previously had a lot of homegrown technology to observe and run workloads.”
c27 · CEO, qa, earnings call, 2026-08-06

By quarter

  • Q1 2026described · described, no size · offensive
  • Q2 2026described · our inference · offensive · $1.6mn to $24mn

other

Datadog for AI: products that monitor customers' AI workloads

0.5% to 5% of the quarter’s revenue; overlaps another channel, not added into totals

our inferencedisclosure: direction only· motive: efficiency· before LLMs: new

Datadog for AI widened at DASH to Data Observability, Agent Console, Agent Observability and AI Guard (claims c5, c12, c50). The CFO points to AI products inside the quarter's enterprise deals (claim c24) and the CEO reports exploding volume in the products that measure agents and LLMs across traditional companies and AI natives, while calling the category super early (claims c21, c36). The customer motive management now voices is cost control of AI spend. No dollar is disclosed, and the attach metrics of last quarter are absent. The size here is the ledger's own, , built as an assumed share of revenue from the CEO's product-size ladder; part of it overlaps the cohort channel.

Evidence: 14 quotes, 2 confounds, 3 from before coverage

Revenue from products sold to observe customers' own AI systems: LLM Observability, GPU Monitoring and the AI integrations. Bought by AI-native and ordinary customers alike; management discloses adoption counts and usage multiples, not revenue.

Why this motive

Management now describes the customer's reason as cost: the focus has moved towards cost and customers ask how to rein in AI spend (claims c23, c25), and Agent Console is pitched on agent cost (claim c5). A buyer paying to cut a cost line is the efficiency tell; last quarter's separately-priced-product tell still holds and is of equal durability.

Before LLMs: new

The anchor shows no predecessor product: on the Q1 2024 call the products that monitor what LLMs are doing were not yet generally available, and the 10-K for 2024 lists LLM Observability as a product launched in 2024. The AI integrations were already in use at customers and carried no revenue figure.

“LLM, or Large Language Model, Observability provides end-to-end tracing of LLM chains with visibility into input-output, errors, token usage, and latency at each step.”
Filing, business, 10-K periodic report, 2025-02-20
“So we have products for monitoring, not just the infrastructure but what the LLMs are doing. Those products are still not in GA. We're working with a smaller number of design partners for that.”
CEO, qa, earnings call, 2024-05-07
“To help customers understand AI technologies and bring them into production applications, our AI integrations allow customers to pull their AI data into the Datadog platform. Today, about 2,000 of our customers are using one or more of these AI integrations.”
CEO, prepared remarks, earnings call, 2024-05-07

What else could explain it

  • bundling: The AI products are included in enterprise platform deals (claim c24) and billed inside customers' overall usage; the CEO expects their packaging to change (claim c36).
  • line composition: Last quarter's attach count and share of ARR for customers using AI integrations are not repeated; the only measures this quarter are unquantified usage multiples.

Quotes

“Third, we expanded Datadog for AI, our products that observe, secure, and optimize the AI stack from end to end. Data Observability enables companies to trust the data being used by AI with lineage quality monitoring and jobs monitoring. Bits Data Analysis uses a rich data context to accurately answer business questions. Agent Console provides visibility into AI agent usage, cost, and effectiveness.”
c5 · CEO, prepared remarks, earnings call, 2026-08-06
“Next, we landed seven-figure annualized deals with two neuro labs. These AI labs are rapidly scaling their AI model training workloads and preparing for major product launches. By deploying observability using Datadog, they gain visibility across their training infrastructure and GPU fleets and can iterate faster on their AI models. They are also using Bits AI to rapidly build monitors, dashboards, and alerts for deep observability context.”
c7 · CEO, prepared remarks, earnings call, 2026-08-06
“Third, next-gen AI introduces new complexity and observability challenges. We are addressing this with what we call Datadog for AI to observe and secure the AI stack from end to end. This includes GPU Monitoring, Agent Observability, Agent Console, Data Observability, AI Guard, and many other products. Finally, our AI research team and our large volume of rich data using critical workflows enable us to conduct groundbreaking research.”
c12 · CEO, prepared remarks, earnings call, 2026-08-06
“The second thing we see is a very rapid increase in the usage of all of our AI-first surfaces. That would be the products that measure agents and LLMs, where we see an explosion of traffic in terms of the LLM and tool calls we're getting. That would be the amount of calls we're getting to our MCP endpoints. We see that explode completely over the past two quarters.”
c21 · CEO, qa, earnings call, 2026-08-06
“We mentioned our GPU Monitoring product is actually getting quite a bit of usage in a number of neuro labs and very AI-first types of customers. We're also seeing an explosion of volume in our agent monitoring product, we're well-positioned there.”
c22 · CEO, qa, earnings call, 2026-08-06
“I would say three to six months ago. The focus has moved quite a bit towards cost. Customers were spending a lot on AI, and they were wondering how to optimize cost.”
c23 · CEO, qa, earnings call, 2026-08-06
“Just want to add that when you look at what we describe as some of our deals in the quarter, and you look down our description, you'll see that a number of them have the AI products included. That is indication that those large enterprises are using the platform and buying the AI products as well.”
c24 · CFO, qa, earnings call, 2026-08-06
“What we do for our customers today, especially as they keep adopting AI, is we help them save a lot of the money they would spend on building, running operations or running AI agents. When we have a concern with customers, that's the one thing they kept mentioning is, "Hey, how can you help me rein in my AI costs?”
c25 · CEO, qa, earnings call, 2026-08-06
“We think also that the multiplication of models, and open source models in particular, opens the door to customers doing a lot more training on their own. That's a new market for us. We see some signs that we have a very good role to play there.”
c28 · CEO, qa, earnings call, 2026-08-06
“We've seen an explosion, basically, of the volume we're getting there. We get more usage from different kinds of companies, so we definitely see that. We see it also across traditional companies and some more recent AI natives. We see a little bit of both. I would say for that category, it's still super early. We expect the products to change quite a bit. We expect the usage, maybe also the packaging to change over time quite a bit.”
c36 · CEO, qa, earnings call, 2026-08-06
“Launched more than 100 new capabilities at DASH 2026 to help customers drive autonomy and manage growing AI and security complexity. Highlights included fully autonomous Bits AI for end-to-end incident detection, investigation, and remediation; AI Guard to protect AI agents from prompt injection and poisoning attacks; Bring Your Own Cloud for deploying Datadog within customer environments; and Bits Agent Builder for creating custom AI agents.”
c39 · Filing, press release, 8-K earnings release, 2026-08-06
“Our customers are building and deploying with AI, and they are using the Datadog platform to observe, secure, and act on their AI-enabled solutions.”
c40 · CEO, press release, 8-K earnings release, 2026-08-06
“Finally, we launched a number of innovations to secure the AI stack and defend against a new class of AI-powered attacks. AI Guard agent discovery finds and maps every known and unknown custom agent so security teams can see what is protected and what is not.”
c50 · CEO, prepared remarks, earnings call, 2026-08-06
“There's opportunity at every layer of the stack in inference. We do think at the end of the day, inference will be the dominant workload. That anytime you train, you probably will want to infer more than you train, as a rule of thumb.”
c51 · CEO, qa, earnings call, 2026-08-06

By quarter

  • Q1 2026direction only · our inference · offensive · $5.0mn to $50mn
  • Q2 2026direction only · our inference · efficiency · $5.6mn to $56mn

other · cheap to verify

AI for Datadog: agents and assistants inside the platform

0.1% to 2% of the quarter’s revenue

Incremental total: counts at zero at the point and in full at the high end, with no traced baseline.

our inferencedisclosure: direction only· motive: offensive· before LLMs: expanded

Bits AI widened from alert investigation to the full DevOps and development loops, with Bits Code, Bits Chat and Bits Agent Builder generally available (claims c4, c11, c41), and the security agent was separated from the SIEM to be sold to other SIEMs' customers (claim c35). The change that touches money is packaging: Bits AI moves to an AI-credits model (claim c32). MCP tool calls quadrupled again and stand above Q4 2025 (claim c11). The size here is the ledger's own, , built as an assumed share of revenue from the first-year share of priced AI add-ons at enterprise software peers.

Evidence: 12 quotes, 1 figure, 2 confounds, 3 from before coverage

Bits AI SRE, Bits AI Security Analyst, Bits Assistant, MCP Server and APM Recommendations: AI features that automate investigation, triage and querying inside the platform. Revenue arrives where these are priced or where agent usage is billed on the usage-based model; management discloses usage multiples and no price or attach rate.

Why this motive

A new pricing model with AI credits is being rolled out for Bits AI (claim c32), the separately-priced-AI-product tell, and the CEO says customers that use Bits AI use more of the product (claim c29). No price, attach rate or revenue is yet disclosed, so the tell is a pricing decision rather than a measured movement.

Before LLMs: expanded

At the anchor the function was sold as Watchdog, the platform's machine-learning layer for anomaly detection and automated root cause analysis, and as an AIOps solution combining Event Management, Watchdog and Bits AI; Bits AI for incident management had just reached general availability. None of these carries a separate price or a revenue figure in the anchor. The size is the whole of an activity that existed before.

“Our platform's Watchdog capabilities feature artificial intelligence and machine learning that can cross-correlate metrics, traces, logs, sessions, security signals, and other data to identify outliers and notify users of potential anomalies; discover and help resolve issues quickly with automated root cause analysis; augment the troubleshooting workflow with contextual insights; and minimize impact on customers.”
Filing, business, 10-K periodic report, 2025-02-20
“By combining Event Management with Watchdog, Bits AI, and workflow automations, Datadog now provides a full AIOps solution that helps teams automate remediation, proactively prevent outages, and reduce the impact of incidents.”
CEO, prepared remarks, earnings call, 2024-05-07
“In the next-gen AI space, we announced general availability of Bits AI for incident management. By using Bits AI for incident management, incident responders get auto-generated incident summaries to quickly understand the context and scope of a complex incident.”
CEO, prepared remarks, earnings call, 2024-05-07

Figures

  • MCP Server tool calls, growth factor against Q4 2025 · 2026-CQ2

What else could explain it

  • bundling: The AI credits model is being rolled out; until then and for the credits themselves, revenue from Bits AI sits inside platform usage and is not reported.
  • other: The MCP tool-call multiple of is measured from a Q4 2025 base shortly after launch.

Quotes

“First, we expanded Bits AI to accelerate and automate the DevOps loop. This is the loop that goes from detection to investigation to remediation that engineers go through each time something breaks.”
c4 · CEO, prepared remarks, earnings call, 2026-08-06
“Next, we landed seven-figure annualized deals with two neuro labs. These AI labs are rapidly scaling their AI model training workloads and preparing for major product launches. By deploying observability using Datadog, they gain visibility across their training infrastructure and GPU fleets and can iterate faster on their AI models. They are also using Bits AI to rapidly build monitors, dashboards, and alerts for deep observability context.”
c7 · CEO, prepared remarks, earnings call, 2026-08-06
“Bits AI investigation is already speeding up incident resolution and reducing expensive escalations. This customer will expand to 19 Datadog products.”
c8 · CEO, prepared remarks, earnings call, 2026-08-06
“We are also seeing signs of rapid growth in agentic activity with a number of MCP tool calls quadrupling again quarter-over-quarter and growing more than 22x when compared to Q4 2025. Second, we are delivering AI for Datadog to deliver more value and greater platform capability to our customers. This includes our Bits AI products, chat, investigation, detection, Bits Code, Bits Testing, Bits Release, and many others.”
c11 · CEO, prepared remarks, earnings call, 2026-08-06
“The second thing we see is a very rapid increase in the usage of all of our AI-first surfaces. That would be the products that measure agents and LLMs, where we see an explosion of traffic in terms of the LLM and tool calls we're getting. That would be the amount of calls we're getting to our MCP endpoints. We see that explode completely over the past two quarters.”
c21 · CEO, qa, earnings call, 2026-08-06
“When they use Bits AI, they use more of our product. They deploy more of it. They create more dashboards and alerts and everything else. They have more users inside of our product. It's not a zero sum game.”
c29 · CEO, qa, earnings call, 2026-08-06
“We also are changing the way we package it. We have a new model with AI credits that we're rolling out just because the surface of contact is so much wider now than the specific feature. There's quite a bit that is going on there. The explosion of activity that I mentioned earlier about other parts of our other AI surfaces is happening also in Bits AI.”
c32 · CEO, qa, earnings call, 2026-08-06
“Now we've actually separated the agent from our SIEM so customers can use it with other SIEMs. We do that because the agent performs just so well, and it's been such a differentiator when we pitch the SIEM that we think we're limiting our sales market-wise if we just go after customers that want to re-platform their SIEM, and it can have a much broader appeal as an AI SOC. We are definitely taking moves towards that.”
c35 · CEO, qa, earnings call, 2026-08-06
“Launched more than 100 new capabilities at DASH 2026 to help customers drive autonomy and manage growing AI and security complexity. Highlights included fully autonomous Bits AI for end-to-end incident detection, investigation, and remediation; AI Guard to protect AI agents from prompt injection and poisoning attacks; Bring Your Own Cloud for deploying Datadog within customer environments; and Bits Agent Builder for creating custom AI agents.”
c39 · Filing, press release, 8-K earnings release, 2026-08-06
“Launched AI-powered Bits Code, Bits Chat, and Bits Agent Builder for general availability”
c41 · Filing, press release, 8-K earnings release, 2026-08-06
“We incorporate AI, including generative AI, into our products. These technologies are complex and rapidly evolving and building them requires significant investment in infrastructure and personnel with no assurance that we will realize the desired or anticipated benefits.”
c48 · Filing, risk factors, 10-Q periodic report, 2026-08-06
“You can have Bits AI manage your monitoring and manage your detection for you. You can have it code for you. You can have it generate managed tests. There's all sorts of different use cases that we built into it that broaden the surface of contact, and we see a lot of adoption across all of those different areas.”
c52 · CEO, qa, earnings call, 2026-08-06

By quarter

  • Q1 2026direction only · our inference · product-defensive · $1.0mn to $20mn
  • Q2 2026direction only · our inference · offensive · $1.1mn to $22mn

other

Platform usage from non-AI-native customers' AI adoption

Not sized

The CEO credits the majority of the non-AI customers' acceleration to cloud adoption, workloads and modernization, beside AI adoption (claims c3 and c20), and gives no figure for AI's part (the methodology rule for AI named beside another cause).

Matched line moved : the whole line, not this channel.

described, no sizedisclosure: described· motive: exploratory· before LLMs: relabelled

The claim is unchanged: ordinary customers' AI adoption accelerates their cloud usage and their use of the platform (claims c3, c33). The non-AI base's growth rate rose again, in words, and the reported line moves the way the claim predicts, but the CEO credits the majority of the acceleration to cloud adoption, workloads and modernization (claim c20) and the filing names AI nowhere in its revenue discussion. A new pricing concession for AI-agent data (claim c6) is the quarter's one AI-specific change to how this usage is charged. Nothing separates AI's part from the other causes, so the channel is read as described and left unsized; the bridge above shows the line movement it would sit inside.

Evidence: 12 quotes, 3 figures, 5 confounds, 2 from before coverage

The part of ordinary customers' usage growth that management attributes to their adoption of AI (more applications, more complexity in production), as distinct from the AI-specific products. Management states that it tries to separate this effect and gives no figure for it.

Why this motive

Carried from Q1 as exploratory: management names AI adoption as a tailwind for ordinary customers (claims c2, c3, c10) and attributes the majority of their acceleration to cloud adoption, workloads and modernization (claim c20); no AI product, price, displaced cost or measure is attached, and the sources do not contradict each other.

Before LLMs: relabelled

At the anchor this was ordinary usage growth from existing customers inside the single Revenue line, in Q1 2024, which management attributed to cloud migration and digital transformation. AI adoption was named as a future accelerator of that growth with no amount attached.

“Meanwhile, we are seeing continued experimentation with new technologies, including a growing adoption of AI, which we believe will be an accelerator of technical innovation and cloud migration over time.”
CEO, prepared remarks, earnings call, 2024-05-07
“We tend to be more correlated with the live applications, production applications, and inference workloads that tend to follow after that and that are more tied to all of these applications going into production.”
CEO, qa, earnings call, 2024-05-07

Figures

  • Revenue growth of customers excluding AI customers, year-ago quarter · 2025-CQ2
  • Share of year-over-year revenue growth from new customers · 2026-CQ2
  • Share of year-over-year revenue growth from new customers, prior quarter · 2026-CQ1

Reported line it is matched to

Revenue rose year over year, , and the call says growth excluding AI customers reached the high twenties percent from the mid-twenties last quarter and a year ago, with AI adoption named as a tailwind. The 10-Q attributes the increase to existing and new customers and does not mention AI.

2026-CQ2: 2025-CQ2: 2026-CQ2: 2026-CQ2:

What else could explain it

  • line composition: Revenue holds the AI-native cohort's growth, estimated at of the year-over-year increase, and every non-AI driver of ordinary customers' usage.
  • other: The CEO attributes most of the non-AI acceleration to cloud migration, volume and consolidation onto newer products (claims c20, c30).
  • other: The CFO names expanded sales capacity as a driver of the non-AI growth (claim c31).
  • mix shift: New customers were of year-over-year growth, up from , so part of the acceleration is new logos rather than existing customers' AI usage.
  • bundling: Infinite Cardinality Metrics lets customers send more AI-agent data at no extra cost (claim c6), a price concession that moves usage without moving revenue.

Quotes

“On the other hand, and as a great illustration of the breadth of trends across our business, revenue growth for our non-AI customers also accelerated again this quarter to the high 20s% year-over-year, up from the mid-20s last quarter and 18% year-ago quarter. Overall, we continue to see healthy trends in customer demand. Our broad base of customers, from the most nimble startups to the largest and most established enterprises, are all adopting AI.”
c2 · CEO, prepared remarks, earnings call, 2026-08-06
“We think this is accelerating their usage of cloud and modern technologies, as well as their usage of the Datadog platform to observe, secure, and act on their cloud and AI workloads.”
c3 · CEO, prepared remarks, earnings call, 2026-08-06
“For custom metrics data, we introduced Infinite Cardinality Metrics, which allow our users to answer arbitrarily complex questions as they generate larger amounts of data with AI agents without incurring any extra costs.”
c6 · CEO, prepared remarks, earnings call, 2026-08-06
“First, AI is a tailwind for Datadog today as cloud consumption grows and drives more use of our platform. As of Q2, over 750 AI customers use Datadog to monitor and improve their tech stacks. When we look at the largest companies driving AI, all 10 of the top 10 AI leaders are Datadog customers. Beyond AI natives, we see AI activity growing across our broader customer base.”
c10 · CEO, prepared remarks, earnings call, 2026-08-06
“Revenue growth accelerated with our broad base of customers, excluding AI customers, to the high 20s year-over-year, up from the mid 20s% last quarter and 18% in the year-ago quarter. We saw robust growth across our customer base with broad-based strength across customer size, spending bands, and industries. Meanwhile, our AI customers continued to grow rapidly and diversify in the quarter.”
c14 · CFO, prepared remarks, earnings call, 2026-08-06
“The portion of our year-over-year revenue growth that relates to new customers was about 30% in Q2, up from 25% in Q1. Geographically, we're performing well in all regions with growth acceleration across the regions. We see particular strength in the Americas as much of the AI activity is occurring in the U.S.”
c16 · CFO, prepared remarks, earnings call, 2026-08-06
“We do see broad adoption, and we see it in two ways. One is we see it manifest itself in just more transformation, more cloud adoption, more workloads, more modernization from customers. That's what drives the majority of the known AI customer acceleration.”
c20 · CEO, qa, earnings call, 2026-08-06
“It's largely driven by the existing customers, and it's driven by both increases in volume, and because they're moving more workloads to the cloud, and adoption of our newer products as they consolidate onto us.”
c30 · CEO, qa, earnings call, 2026-08-06
“We've successfully expanded quota capacity, the geography of it, and essentially, that's, as we talked about last quarter, providing returns. That's also being a growth driver in our non-AI or enterprise type business.”
c31 · CFO, qa, earnings call, 2026-08-06
“I think a lot of it has more to do with the fact that the AI agents are largely spending a good amount of their time, like sometimes the majority of their time, coding tools. Tools are just applications that already existed, and those applications typically run on CPUs, so we see quite a bit of that.”
c33 · CEO, qa, earnings call, 2026-08-06
“Our customers are building and deploying with AI, and they are using the Datadog platform to observe, secure, and act on their AI-enabled solutions.”
c40 · CEO, press release, 8-K earnings release, 2026-08-06
“Revenue increased by $294.7 million, or 36%, for the three months ended June 30, 2026 compared to the three months ended June 30, 2025. Approximately 70% of the increase in revenue was attributable to growth from existing customers, and the remaining 30% was attributable to growth from new customers. We saw a reduction in usage from our largest customer starting in the third quarter of 2026, which may cause a deceleration in revenue growth.”
c43 · Filing, mdna, 10-Q periodic report, 2026-08-06

By quarter

  • Q1 2026described · described, no size · exploratory
  • Q2 2026described · described, no size · exploratory

distribution

Go-to-market partnerships with AI labs

Not sized

The partnership announced last quarter is not mentioned in the call, the release or the 10-Q.

inscrutabledisclosure: not mentioned· motive: exploratory· before LLMs: new

Neither the call nor the release returns to the Sakana AI partnership announced in Q1, and no other AI-lab go-to-market arrangement is described. A single mention followed by silence is not a withdrawal; the channel stays open and unread.

Evidence: 0 quotes, 1 from before coverage

Withdrawn from the ledger as not an AI channel under the partnership rule (the methodology's partnership rule, settled in wave D: a partnership or collaboration with an AI company is a channel only where money paid or a term is stated). Registered for revenue that might arrive through research and go-to-market partnerships with AI labs, beginning with Sakana AI for enterprise AI adoption in Japan; no source states money paid, a term, pipeline or revenue. The id is kept so that its history stays readable; it reads not-mentioned and unsized in every quarter, and the Sakana passage is kept as context.

Why this motive

Carried from the prior quarter; the quarter's sources are silent on the Sakana AI partnership and on any other AI-lab go-to-market arrangement.

Before LLMs: new

At the anchor the company already ran a partner team working with resellers, system integrators, referral partners and managed service providers. The anchor gives no size for partner-sourced revenue and names no AI lab among the partners.

“Our sales team is segmented into four revenue-generating areas: an enterprise sales team that sells to large businesses; a high velocity inside sales team that is focused on acquiring new customers; a customer success team that handles new customer on-boarding and expansions in existing customers; and a partner team that works with resellers, system integrators, referral partners and managed service providers.”
Filing, business, 10-K periodic report, 2025-02-20

By quarter

  • Q1 2026not mentioned · inscrutable · exploratory
  • Q2 2026not mentioned · inscrutable · exploratory

Reported lines, year-over-year growth

Revenue +35.6%

Q2 2026. Growing slower than revenue: research and development (+23.4%), sales and marketing (+30.3%), general and administrative (+23.8%). A displaced cost shows up as a line that stays under the dashed revenue line. These are the audited lines, as first reported; nothing here is attributed to AI by the filing.

Cost of revenueResearch and developmentSales and marketingGeneral and administrativeRevenue
0%10%20%30%40%50%Q1 2025Q2 2025Q3 2025Q4 2025Q1 2026Q2 2026Cost of revenueRevenueSales and marketingGeneral and administrativeResearch and development
Reported values and filings
LineQ1 2025Q2 2025Q3 2025Q4 2025Q1 2026Q2 2026
Revenue$762mn$827mn$886mn$953mn$1.01bn$1.12bn
Cost of revenue$158mn$166mn$176mn$187mn$209mn$240mn
Research and development$341mn$387mn$402mn$418mn$435mn$478mn
Sales and marketing$214mn$239mn$239mn$264mn$280mn$312mn
General and administrative$61mn$70mn$74mn$75mn$75mn$86mn