engineering
Investment in generative and agentic AI initiatives
0.01% to 0.38% of the quarter’s revenue
Incremental total: counts at zero at the point and in full at the high end, with no traced baseline.
our inferencedisclosure: described· motive: exploratory· before LLMs: expanded
The CEO said the company has turned to generative and agentic AI in many areas, counted "dozens" of advanced initiatives, described a new AI strategy council and strategy role, and said the CEO is comfortable with what is being invested, without a number. The size shown is the ledger's own estimate, . The counterparty is mixed: the company's own technology and business staff, and the outside model and tooling vendors beneath them, which the company does not separate.
Evidence: 5 quotes, 2 confounds, 7 from before coverage
What the company spends building and running its generative and agentic AI initiatives: the internal technology and business staff on them, the AI strategy council and the new strategy role paired with the technology chief, and whatever model and tooling bills sit underneath. The company does not separate an outside vendor bill from internal effort, so one channel carries both; the line it would sit in is spread across loss adjustment and other underwriting expenses, and nothing is split out.
Why this motive
The CEO describes studying, testing and a pipeline of initiatives, a new AI strategy council and a strategy officer paired with the technology chief (claims c2, c5 and c6): the investing-for-later tell. The comfort the CEO expresses with returns to date (claim c4) comes with no measure.
Before LLMs: expanded
At the anchor the 10-K said the company had developed and used machine learning and other AI for many years, and on the Q1 2024 call the CEO counted models in tests or production, many of them generative. No amount was given then or in the covered quarters. The size is the whole of an activity that existed before.
“We have developed, and used for many years, new technologies, including machine learning and other forms of artificial intelligence (AI), predictive models, algorithms and automated processes, and will in the future develop and use AI and other new technologies in our business.”
“We started with machine learning and large language models probably over a decade ago, and we put a lot of those into place. Think of like we have a chatbot that can give you documents without having a human involved. We've continued on those.”
“Right now, we have well over 100 different models in different formats. Some are tests, some are full bore, and some are thoughts, including many in generative AI.”
“We did an entire several-day session with our board of directors a few months ago on all that we're doing in AI. And I got to tell you, it's pretty exciting. And it's exciting because of the efficiencies we're going to get.”
“These new tools also empower our employees with a new text and email communication platform, which includes a customer-facing generative AI assistant for automated tasks, information retrieval, and tailored follow-up actions. We believe these investments enhance both the customer and employee experience, while increasing efficiency.”
“We're gonna, you know, we're gonna have business models, rigorous controls, and we're gonna continue to invest in this, and we're gonna continue to lean into now gen AI. We recently formed an AI Strategy Council, while we're working on sort of the next year and here's where we're at and working with vendors and making sure that we're testing things to make sure it's a really fluid process,”
“We've talked, I think, a little bit over the last year or 2 years, maybe even longer, on what we've worked on in predictive AI. A lot of models using unstructured data, voice data to trigger models, and we'll continue to do that.”
What else could explain it
- line composition: Technology cost is spread across loss adjustment and other underwriting expenses and is not reported as a line.
- relabel: Chatbots and predictive AI predate generative AI here (claim c1); part of what is called AI work may be the same technology budget under a new name.
Quotes
“They include chatbots and of course we've had predictive AI in our world for some time now as well on, say like things like progressive.com to make decisions on a package that's good for you. We've now turned to GenAI and agentic AI in many areas of our business.”
“I'd say that we have about a dozen, or dozens I should say, of advanced AI initiatives that are producing meaningful. We'll put some dollars to that at some point in the future, but meaningful results and an exciting pipeline of future initiatives.”
“We'll share more of that. I don't want to make headlines that are out there. I could give you numbers now, but I think they're not as complete as I'd like them to be. Rest assured, we're doing a lot in this area. I feel really comfortable with what we're investing and the returns we're getting to date.”
“I think I talked before that about six months ago or so, we formed an AI strategy council. We'd had an AI council. We had had a strategy council. That's why we thought that it would be good to have an AI council.”
“Of course, a little while ago, about a month ago, we added our first Chief Strategy Officer. He works hand in glove with our Chief Technology Officer. You think of the business side of AI and the technology side of AI, and they're helping manage it across the enterprise so we know what our right hand knows what our left hand's doing.”
By quarter
- Q1 2026described · our inference · exploratory · $1.8mn to $88mn
- Q2 2026described · our inference · exploratory · $1.8mn to $91mn