All Concepts
Signal
Competitive Position
Can the company defend or grow its market position?
Assessment Spectrum
DOMINANT
DEFENSIBLE
CONTESTED
ERODING
BestWorst
How This Signal Affects Analysis
This signal provides a standardized assessment that makes it easy to compare across different companies. When multiple lenses produce this signal, disagreements surface where the evidence is ambiguous.
Assessment Labels
Every analysis assigns one of 4 categorical labels to this signal. Labels represent a spectrum from best to worst assessment.
DOMINANTBest outcome
Unassailable market position with multiple reinforcing moat sources. Competitors cannot realistically challenge.
DEFENSIBLEPositive outcome
Meaningful competitive advantages that provide protection. Moat is real but not insurmountable.
CONTESTEDConcerning outcome
Limited or weakening competitive advantages. Facing real competitive pressure with unclear outcome.
ERODINGWorst outcome
Competitive position is actively deteriorating. Moat is being breached by competitors or disruption.
What This Signal Captures
Market share trendsPricing powerSwitching costsDisruption exposureNetwork effects
Lenses That Produce This Signal
Multiple lenses can assess the same signal independently. When lenses disagree, we surface the conflict rather than hiding it.