Will Asana report $100K+ customer count growth of 10% or higher YoY in Q4 FY2026?
Current Prediction
Why This Question Matters
Enterprise customer growth is the leading indicator for whether Asana's upmarket pivot can sustain overall revenue growth. The Gravy Gauge identified the $100K+ cohort as the critical offset to base contraction, and the Moat Mapper framed this as a 'treadmill' dynamic. Growth dropping below 10% would be the first concrete evidence that the enterprise pivot is losing momentum, directly escalating REVENUE_DURABILITY toward FRAGILE. Sustained growth above 10% would validate the strategic direction.
Prediction Distribution
Individual Predictions(9 runs)
The math strongly favors YES. Q3 FY2026 showed ~835 $100K+ customers, already well above the ~799 threshold needed for 10% YoY growth over Q4 FY2025's 726 base. For this market to resolve NO, Asana would need to LOSE approximately 36 net enterprise customers in a single quarter — unprecedented given the consistent quarterly additions (~44/~50/~15 across Q1-Q3 FY2026). Enterprise NRR at 96% implies modest contraction in existing accounts, but this is already reflected in the Q3 figure. The CFO's emphasis on $50K-$100K pipeline 'exceptional strength' and Q4's typical budget-flush seasonality further support continued growth. RPO at $500.9M (+23% YoY) provides multi-year forward visibility into enterprise commitments. The only scenario for failure is a catastrophic enterprise churn event — mass cancellations or discontinuation of the metric — which I estimate at <8% probability.
The structural math makes this highly likely to resolve YES. At ~835 $100K+ customers in Q3 versus a Q4 FY2025 base of 726, Asana has a 36-customer buffer above the 10% threshold. The question is whether net enterprise customers could decline by 36+ in a single quarter. Historical progression shows steady additions: approximately +44 (Q1), +50 (Q2), +15 (Q3). Even the weakest quarter (Q3 at +15) still added customers net. Enterprise NRR at 96% means some existing customer contraction, but this has been overwhelmed by new logos and upsells throughout FY2026. The resolution criteria include a 'discontinues this metric' failure mode — Asana has reported this metric every quarter and there is no indication of discontinuation, though I assign a small probability (~2%) to this edge case. The primary risk is a one-off large enterprise cohort churning simultaneously, which I estimate as unlikely but nonzero (~6-8%) given competitive pressure from Monday.com and Microsoft alternatives noted by the Moat Mapper.
I'm examining the downside scenarios carefully. The Q4 FY2025 baseline was 726 customers, so 10% growth requires 799. Q3 FY2026 was ~835. For NO to prevail, we need net loss of 36+ enterprise customers in one quarter. What could cause this? (1) Massive enterprise churn: The Moat Mapper identifies narrow enterprise switching costs, but the 12-24 month competitive threat timeline from Monday.com/Microsoft extends well beyond this single quarter. (2) Reclassification: Asana could change the threshold definition, but mid-fiscal-year changes to reported metrics are extremely rare. (3) Metric discontinuation: Possible but unprecedented given consistent quarterly disclosure. (4) Unusual economic shock: No macro trigger evident for the quarter ending Jan 31, 2026. The unresolved debate about customer cohort revenue breakdown does not affect the count metric. The $50K-$100K pipeline 'exceptional strength' actually de-risks the growth threshold further since some will cross into $100K+ during Q4. I estimate 91% YES.
This is close to a mathematical certainty. Q3 FY2026 had ~835 enterprise customers. The 10% threshold is ~799. Asana would need to lose 36 net enterprise customers in Q4 — something that has never happened in their disclosed history. The enterprise NRR of 96% means slight contraction in existing accounts, but new additions have consistently outpaced this. The $50K-$100K feeder cohort showed 'exceptional strength' per CFO, and Q4 is seasonally strong. The only meaningful risk is metric discontinuation or redefinition, which I put at ~3%. This resolves YES with high confidence.
The numbers strongly favor YES. With ~835 at Q3 end and needing only ~799 for 10% growth, the buffer is significant. I'm slightly more cautious than pure math suggests because: (1) Q4 FY2026 earnings expected March 2 — could contain surprises, (2) enterprise NRR at 96% means existing base is contracting, (3) Q3 growth rate of +15 customers was notably lower than Q1 (+44) and Q2 (+50), suggesting possible deceleration in net additions. However, even extrapolating the Q3 pace of +15 additions, Q4 would be ~850, well above 799. The deceleration trend would need to reverse to net NEGATIVE for the first time. I assign ~12% to tail risks including metric changes, unusual churn, or reporting adjustments.
The enterprise customer count is a lagging indicator that has already crossed the threshold. At ~835 in Q3, Asana needs to stay above ~799 — essentially not losing more than 36 customers. The growth trajectory across FY2026 has been consistently positive (every quarter added net enterprise customers). RPO growth of 23% confirms multi-year enterprise commitments are building. The key cross-lens insight is that while the Moat Mapper flags narrow switching costs long-term, the Gravy Gauge's RPO data shows near-term enterprise stickiness. New CEO Rogers' enterprise background (ServiceNow/Rubrik) reinforces the enterprise-first strategy. I see ~10% probability of NO, mostly from extreme tail scenarios.
Q3 had ~835 enterprise customers. 10% growth needs ~799. The buffer is 36 customers — Asana would need unprecedented net losses to miss. Q4 seasonality helps. Very high probability YES.
Math is straightforward: ~835 vs ~799 threshold. Would need 36+ net losses in one quarter. Enterprise NRR at 96% means slight existing-customer contraction but net additions have been positive every quarter. Small risk from metric discontinuation or reporting change. Strongly favors YES.
Enterprise count already well past 10% growth threshold as of Q3. $50K-$100K pipeline feeding future $100K+ additions. RPO +23% confirms enterprise momentum. Only extreme churn or metric discontinuation prevents YES. 90% probability.
Resolution Criteria
Resolves YES if Asana reports year-over-year growth in customers spending $100,000 or more annually of 10.0% or higher in Q4 FY2026 (quarter ended January 31, 2026), as disclosed in earnings materials. The most recent disclosed figure was approximately 616 customers ($100K+) as of Q3 FY2026. Resolves NO if growth is below 10.0% or if Asana discontinues this metric disclosure.
Resolution Source
Asana Q4 FY2026 earnings press release or earnings call transcript
Source Trigger
Enterprise cohort ($100K+) growth drops below 10% YoY
Full multi-lens equity analysis