Archived research. Equity forecasting is part of the Runchey Research archive (methodology era 1) and is no longer actively updated. Everything remains published at its original URL. Browse the archive
Will Zillow's total revenue exceed $3.0B in FY2026?
Current Prediction
Why This Question Matters
Total revenue crossing $3B would represent 20%+ growth and accelerating momentum toward management's $5B mid-cycle target. This tests whether the multi-product strategy (For Sale + Rentals + Mortgage) is delivering compounding revenue growth. Falling short would suggest execution is slowing and the mid-cycle path requires housing recovery rather than product alone.
Prediction Distribution
Individual Predictions(9 runs)
Management guides mid-teens growth (~16%) on $2.53B, implying ~$2.93B. Reaching $3.0B requires 18.6% growth — 260bps above guidance. The segment math: For Sale ($1.9B) at guided high single digits (~8%) = $2.05B; Rentals ($630M) at guided 30% = $819M; Other at flat = ~$2.87B. Even with Rentals beating to 35%, total would be $2.90B. Reaching $3B requires either For Sale beating to ~12% or Rentals beating to ~40% (back to FY2025 pace). Q4 2025 momentum (+18%) is encouraging but management guided below this threshold for good reason.
The key constraint is For Sale revenue, which is 75% of total and guided at high single-digit growth. Without a housing recovery (which the ensemble prices at only ~25% probability), For Sale will grow 7-10%. Even if Rentals and Mortgages outperform, they are not large enough to bridge the gap. Mortgages (~$185M at +40% = $259M) contributes but is small. The math requires For Sale to beat guidance by ~3pp (high single digits to low double digits), which depends on enhanced markets monetization improving faster than expected. Possible but below even odds.
Q1 guidance of $700-710M implies 18% growth — above the full-year mid-teens guide. If Q1 is $710M and subsequent quarters maintain similar momentum, the annual trajectory could reach ~$2.95-3.05B. The enhanced markets expansion (44% to potentially 55-60%) should drive increasing monetization through mortgage attach. Showcase penetration (3.7% to 5-10%) adds incremental revenue. The $3B threshold is tight but achievable if execution continues at Q4-Q1 pace rather than decelerating to management's conservative full-year guide. I lean toward below 50% but with meaningful upside if execution sustains.
Management knows their business better than we do, and they guided mid-teens — not 18.6%+. The $3B threshold is a psychological milestone that management would have guided toward if they saw a path. Their conservative guidance suggests they see real headwinds: For Sale deceleration from H1 to H2, mortgage revenue sensitivity to rates, and Rentals natural deceleration from 39% growth. The 260bps gap between guidance and threshold may seem small, but it requires $70M in unguided upside across segments.
The multi-product momentum is real: For Sale (+9%), Rentals (+39%), Mortgages (+37%) all growing, and Zillow has a track record of outperforming the housing market by wide margins (35pp over 3 years). But the specific $3B threshold requires beating guidance by a meaningful margin across the board. Enhanced markets expansion and Zillow Pro (if it contributes any revenue in H2, despite CFO's disclaimer) could provide upside. I weight toward below 40% probability — achievable but requires everything to go right.
I anchor more heavily on management guidance. Mid-teens growth is the planned outcome for a company that has demonstrated strong execution. If management saw $3B as achievable, they would guide toward it (or at least use the milestone in their narrative). The absence of $3B in any management framing suggests it is above their internal expectations. The street consensus likely sits at or below management guidance. Below 30% reflects that this requires meaningful positive surprise.
Management guides mid-teens, need 18.6%. Q1 at 18% is encouraging but H2 expected to decelerate. $3B requires beating guide by 260bps. Below even odds but not impossible.
For Sale is 75% of revenue and growing only high single digits. Rentals and Mortgages cannot bridge the gap alone. Without housing recovery (low probability), $3B is a stretch. Below 35%.
Enhanced markets expansion and mortgage attach provide upside potential beyond simple segment guidance. Q1 momentum at 18% suggests possible above-guide performance. But management explicitly guided below $3B. Slightly above one-third probability.
Resolution Criteria
Resolves YES if Zillow reports total revenue exceeding $3.00B for FY2026 in its earnings release or 10-K.
Resolution Source
Zillow FY2026 earnings release or 10-K
Source Trigger
For Sale revenue grew 16% cumulatively while housing transactions declined 19%. Rentals grew 39%. Track total revenue trajectory toward $5B mid-cycle target.
Full multi-lens equity analysis